Management Strategy Research Paper Example | Topics and Well Written Essays - 2750 words

Management Strategy - Research Paper Example Apple was founded in 1976 and the main business idea was to sell personal computers. Being the second largest information technology company by revenue after Samsung, Apple which employs more than 72,000 workers operates 425 retail stores. The company which operates in 14 countries has annual revenue of $182 billion. This paper seeks to discuss the strategic plan for Apple by analyzing its strategy formulation, social responsibility, environmental scanning, and structural leadership among other aspects of the company. A strategic plan is a well documented procedure which is used to communicate with a firm for attainment of goals. The document contains the actions which are used to attain the goals. Additionally, it includes other critical elements that the organization uses during planning. Apple strategic plan is standardized products which attracts the customers globally. Apple also ensures that it keeps loyal customers and encouraging innovation to remain competitive in the market. Apple Company has introduced small and respectable tablets which are best in the market and they do not pollute the environment. Through the use of ipad Mini, Apple has been able to enter the market with small tablets which are respectable and fit in the ecosystem. As compared to Amazon and Google Apple has been able to come up with Operating System (OS) which is unique from that one of Android with a price which is fair to the customers. The strategic plan has been used to attract the customers (Lesca 13). Addition ally, innovation of ipad Mini has made Apple to get the opportunity to attract more customers locally and globally (Calkins, 2012). Due to its emphasis on maintaining ecosystem, Apple has also attained attraction which makes it competitive from competitors like Amazon and Google. Strategic management is a process which is continuous and used for planning, monitoring, analyzing and assessing all what is required for the

Equal Employment Opportunity Commission v. Abercrombie & Fitch Stores, Essay

Equal Employment Opportunity Commission v. Abercrombie & Fitch Stores, Inc - Essay Example In the case of Equal Employment Opportunity Commission vs. Abercrombie & Fitch Stores, Inc the court decided to lay precedent on the issue. Abercrombie & Fitch Stores, Inc are a clothing company in the United States (Bittker, Idleman & Ravitch, 138). The company requires its employees to follow a look policy, which does not allow them to wear black caps and clothes. The clothes reflected the style of the business and the employees were to wear this to advertise the company. Sullivan talks about how its hard to exercise religious freedom in the country. Abercrombie does not define the meaning of the cap in their business constitution. Samantha Elauf, a Muslim, in 2008 applies for a job in Abercrombie. She wears a headscarf daily and even during her interview, she was wearing the hijab as part of the Muslim religion. Samantha Elauf does not get an opportunity to join the company because of the look policy of the enterprise. The company has lowered her rating on the section of appearance because of the headscarf. The Equal Employment Opportunity Commission sues the company for violation of Title VII of the Civil Rights Act of 1964 for denying her chance of employment due to the headscarf. The company argues that she was to inform the individual interviewing her that she needed accommodation from the look policy of the enterprise. The company insisted that she should have told the interviewer that the headscarf expressed her religion.